possible impossible & vice versa

Telecom companies in Pakistan are slowly understanding the power of internet to market their services more efficiently.

Based on a research, within next 10 years organizations will be spending more money on marketing and advertising using internet than T.V / Radio (mediums today). It means internet will become a supreme success authority.

Approx. more than 25 million people are using internet in Pakistan. Internet is becoming a fastest growing industry in Pakistan and obviously competition is also increasing b/w Pakistani Internet service providers.

When we talk about Pakistan, Internet might look like a small pie comparatively to telecom but this can change dramatically within few years. So it’s better now for all the brands than late.

Understanding the importance of internet telecom companies telenor, Ufone and ZONG are becoming more aggressive with their internet promotion approach and with their Internet advertising & social media marketing campaigns reflects it.

I created this brief report to show which telecom companies are doing well on the ‘planet web’ aka ‘internet’.

Social media

Who is performing well on the social media. At the moment, we’re only covering popular social networks.

Ufone: Ufone was first to join the facebook race, They have more than 100,000, No one is even close to them. They are doing well on Facebook due to their super famous T.V Commercials and huge fan base of Faisal qureshi.

Telenor: Telenor was late to join the facebook race and is far behind Ufone.

Zong: Zong was third on this boat, they are least active on facebook but still have more fans than Telenor does.

To be honest not a single company is utilizing the power of twitter.

Obviously its a fact that common pakistani is not on twitter but the point is that individuals who dominate internet, movers and shakers e.g. bloggers, intellectuals, authors, marketers, entrepreneurs are active on twitter. Your Brand being super active on Twitter means more exposure of your brand and services. These twitterers can help you reach millions of people via their blogs, forums, social networks, and getting more subscribers.

Unfortunately everyone is going wrong with their social media campaigns may be who ever they outsource their services to are not enough capable to run social media campaigns successfully.

Again, Ufone is the clear winner here due to have an enormous number of subscribers, views and popularity. Zong is not doing good on Youtube. Literally there are lots of things which can be done to improve this without applying strategy used by ufone. Telenor Pakistan Officially is no where to be found on Youtube.

Telenor	Ufone	Zong

Website statistics

Total pages indexed in Google: More number of indexed pages means, chances of getting more traffic from search engines.

Telenor has most number of pages indexed by Google. Their web-team is unaware that something is terribly wrong with their website. They need to fix it which could double their total traffic.

Ufone and Zong are receiving most of the unique visits which is not a good sign for Telenor. Telenor’s unique traffic is also decreasing tardily.

More is coming in Part -II.

Authored by Abdullah khan, Internet marketer and Strategist.

Add me on Linkedin
Follow me on Twitter @mabdullahkhan
Email: im.mabdullahkhan @ gmail .com

They have 100,000 more fans on the Ufone page than any other telecom company does. They are doing well on Facebook for one simple reason and it is their super famous T.V Commercials.

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