SaaS Customer Retention Best Practices
Learn about SaaS customer retention best practices – I’ve made some extremely important techniques easy for you.
SaaS driven business models are red hot yet many don’t see light of day and come to failure, make sure it doesn’t happen to your efforts.
If you think it’s too short then schedule a call with me. It’s free.
Let’s dive straight into SaaS customer retention strategies.
Strategy 1 – Have customer success department
Strategy 2 – Get their feedback
Strategy 3 – Reduce churn rate
Strategy 4 – Increase both free and paid LTV not just paid.
Strategy 5 – Measure how many renew subscription and how many don’t then employ strategies to increase it.
Strategy 6 – Work on renewal rate optimization
Strategy 7 – Make sure your regular customers share word of mouth.
Strategy 8 – Invest in knowledge base.
Strategy 9 – Content, content, content.
20 Steps to Proven Brand Building
Every brand owner want to create a brand that is memorable.
This short to the point guide will take you long way.
The brand that stands out from the crowd requires a complete recipe of PR, content, marketing, design, culture, identity and a little bit more.
Today I am going to share some proven steps and strategies that do work to build proper brand.
- Understand your audience
- Create narrative around your brand
- Be consistent
- Engage in thought leadership
- Generate buzz
- Utilize User Generated Content
- Use UIUX – User Experience matters
- Have Customer Success
- Conduct deep SEO
- Build marketing partnerships
- Assess your online brand reputation
- Use email marketing
- Stay in-the-know of industry trends
- Personalization for all marketing touch points
- Visual story telling
- Build community
- Data-driven strategy
- Engage influencers or micro influencers
- Align social media with brand values
- Research on consumer habits
Remember, if you have any confusion on any point, you can schedule a free call with me.
How to define ICP for B2B Sales Strategy
“How to define an ICP for your B2B Sales Strategy?” If you are asking yourself this question, then you’ve come to the right place.
This really short guide will make it easier for you how to find the best for your specific niche and customer base.
I will not go into too many details but rather a quick panoramic view.
If you don’t know already ICP means Ideal Customer Profile.
The basic idea is that you should know who should you find, contact and convert so your business goals are aligned with the clients including lead qualification, time to convert, total contract value and more.
I’ll paint a generic picture here that should be good to cover wide range of industries, but in the future I am going to cover industry specific ICPs.
Your ICP for B2B should include:
- Job Title (C-suite, Director, Manager x Department)
- Industry (sub-industry, niche, department)
- Gender (maybe needed for some industries)
- Age (maybe needed for some industries)
- Authority (does this person have authority)
- Budget (Do they have a budget)
- Need (do they really have a need for your product)
- Timeline (Possible to deliver by you)
- Currently using (e.g. technology, product)
- Not from (country, city, state)
- From (country, city, state)
- Full Name
- Office address
- Office Phone
- Mobile Phone
Schedule a free call with me to get your tailor-made ICP advise. I know this guide is short and may not give you exactly what you wanted.
The 50/30/20 Marketing Budget Rule
What is 50/30/20 marketing budget rule?
Have you heard about it before?
I guess, it’s new to you.
You’re in for a treat. It’s as interesting as it sounds. After reading this, you will know how to smartly allocate your marketing budget for maximum ROI.
While the idea is old but it was made popular by US based Senator Ms. Elizabeth.
This methodology suggests that you spend:
50% on Needs
30% on Wants
20% on Savings
Now, you must be thinking how the heck should I follow this in digital marketing?
It’s simple. My methodology is, you spend:
50% on marketing on traditional digital marketing channels that are known to producing results for you. This is your bread and butter. You should know these channels, if you don’t, then you should start asking your marketing leaders.
30% on what you aim to do with your marketing, an example would be cool branding that will you position as you like to see it; do you want to appear sophisticated, funky or something else? Other than branding positioning, you can also look for marketing you think you should be doing but isn’t because it isn’t your primary source.
20% on something that will help you in rainy days. Think greater content strategy, technology partnerships, collaboration and more.
Tell me, did you like my 50/30/20 marketing budget rule?
If you want to hear more then schedule a free call with me.
How much budget is enough for SEO?
How much budget is enough for SEO? If you are asking yourself this question, then you’ve come to the right place.
Throughout my career, I’ve planned budgets for all size and type of SEO campaigns.
Few things to acknowledge before you begin SEO journey:
- SEO results are unpredictable
- SEO results are slow
I will answer different questions around allocating budgets for SEO and at the end you will get a clear understanding and will be able to divide budgets wisely.
Note, I didn’t mention any dollar value but used percentages in my suggestion as I don’t know what’s your overall budget and niche therefore I can’t accurately advise on total $ value of your budget.
Which niche/categories need more SEO budget?
If you:
- Have lot of content
- Have lot of website pages
- Are looking for long-term impact instead of short one
- Have eCommerce
- Have retail catalogue
- Have long list of services and products
- Most audience uses internet to make decisions
How much SEO budget should I allocate overall?
- 25% to 35% if you follow the criteria define above.
How much SEO budget should I allocate for ecommerce?
- If you have more than 100 ecommerce products on own store like shopify, magento, woocommerce etc then I’ll highly suggest you to keep it on 35% or above. If you are already ranking for competitive keywords then you may spend less if you think it’ll be enough to sustain your position.
- Invest in technical SEO, content creation and Google merchant centre.
How much SEO budget should I allocate for SaaS?
- If your market is saturated you should spend above 25%.
- If your market is not saturated or competition is non-existent you can keep it under 20%.
- Invest in technical SEO, knowledge base and content creation.
How much SEO budget should I allocate for b2b?
- If your market is saturated you should spend above 35%.
- If your market is not saturated or competition is non-existent then it should be under 25%.
- Invest in BANT SEO.
I can really write more and make this article 2000 words but I think that you contacting me will be more fruitful as you will get my advise directly. Just schedule a call with me. Don’t worry, it’s free.
