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Marketing
Luxury Marketing – Premium Client Acquisition
Luxury Marketing – Premium Client Acquisition
Curriculum
1 Section
14 Lessons
5 Days
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Lectures
14
1.1
Introduction
1.2
What is Luxury marketing and what does it cover
1.3
Types of Luxury marketing
1.4
Luxury marketing by industry, sub-industry
1.5
Luxury marketing by ICP (ideal customer profile) and mass audience
1.6
Online Luxury marketing
1.7
Offline Luxury marketing
1.8
Neuromarketing elements
1.9
Creative elements
1.10
Text elements
1.11
In-person elements
1.12
Experience design
1.13
How to justify high price
1.14
Practical workshop
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