To Sign Up for SEO Training Call 0332-3716249
If you have heard about SEO before then you would already know it stands for ‘Search Engine Optimization’. Whenever you want to look for something, you Google it or search with keywords on your favorite Search Engine.
According to some stats, nearly 70% of all user journeys online begin from simple search. The opportunities for all small and medium size businesses are enormous in SEO.
In different cities and states, people are searching for different requirements using different keywords all the time. If you can get top ranks on your business keywords in your state or city for the service you offer or product you sell then just imagine how much your business can grow using SEO?
SEO haven’t stopped since its inception, but it only grew; what changed is that constantly evolved from what it was a decade ago. For developers and SEO specialists it became more complex, while for common users who just want to buy something online or want some information it became easier.
The competition in SEO has increased, and more businesses are competing for the Keywords that has made SEO number one priority in Organic Marketing. All business owners Love Organic Marketing.
Keeping in view the lack of knowledge about Latest SEO techniques, and how businesses can make use of SEO by optimizing their website, content and social media I decided to offer SEO Training Course in Karachi that would teach you how to become a specialist practitioner and achieve significant results by implementing techniques and knowledge only few good SEOs use to decrease the clutter around your SEO Marketing campaigns.
After taking this SEO Specialist Course you will become confident and Professional enough to work on your website, or apply for a Job and easily swift through an interview to get the job you want for the profession you are passionate about.
In this course you will learn about the difference in SEO, SEM and PPC. What is SEO marketing, what are the best free or premium SEO tools available, how to do website SEO audit, how to do SEO Analysis, what is a job description of an SEO Analyst, what does an SEO expert do, how to create SEO friendly website, what is the basic SEO glossary and metrics, what are some good and bad SEO examples, how does Google’s search algorithm work, what is Humming Bird, Penguin and Panda Algorithm, what is a rank brain, how SEO is performed on static and dynamic websites, how to increase SEO outreach and more.
Course Duration: 18 hours (3 Days)
Course Fees: 15,000 PKR (Need to be paid in advance)
Note: You would need to bring your own Laptop.
Day 1:
Introduction to SEO
What is the goal of search engines
Understanding search results
The market share of search engines
Different ways people search on search engines
Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
Using Advanced Search Techniques
Setting SEO Goals and Objectives
Developing an SEO Plan Prior to Site Development
Understanding Your Audience and Finding Your Niche
The Major Elements of Planning
Defining Your Site’s Information Architecture
Auditing an Existing Site to Identify SEO Problems
The Theory Behind Keyword Research
Keyword Research Tools
Submitting website to search engines
Day 2:
The Three Pillars of SEO: Authority, Relevance, and Trust
A Complete Guide to Panda, Penguin, and Hummingbird
Making Your Site Accessible to Search Engines
Creating an Optimal Information Architecture
Optimization of Domain Names/URLs
Keyword Targeting
Content Optimization
Duplicate Content Issues
Controlling Content with Cookies and Session IDs
Redirects
Best Practices for Multilanguage/Country Targeting
How Links Influence Search Engine Rankings
Types of Link Building
How Search Engines Fight Link Spam
Day 3
Understanding Google RankBrain Algorithm
Why Measuring Success Is Essential to the SEO Process
Tying SEO to Conversion and ROI
Competitive and Diagnostic Search Metrics
Key Performance Indicators for Long Tail SEO
Spam Filtering and Penalties
Duplicate content
Optimizing for Local Search
Optimizing for Image Search
Optimizing for Product Search
Optimizing for News, Blog, and Feed Search
Optimizing for Mobile
Competitive Analysis
Google Webmaster, Bing Webmaster
Google Analytics Source/Medium
Google Analytics Goals
If you are Interested to join this Training Program, you can Sign Up below:
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