Do you have a restaurant and thinking about what are some catchy marketing strategies for a restaurant?
There are 2 ways to look at it.
- Transactional
- Attention
Transactional is focused on buying customers right away.
And
Attention, if you want a long term impact.
Keep that in mind or you would know already that restaurant business runs on repeat customers.
Transaction (paying customers)
Now, for transactional there are strategies such as:
- Partnering with food delivery apps like Foodpanda or other
- Online ordering. Allowing people to place order through your website.
- Doing WhatsApp marketing with your deals that are hard to ignore. Make sure you have permission to send the messages.
- Dropping brochures
- Creative method: Offer something they can’t ignore. E.g. finish 10 burgers in 5 minutes without pay, if they can’t do it then they must pay. People always try these things.
- Creative method: create something so huge people have never seen before or don’t see everyday e.g. 50inch pizza
- Creative method: bring 10 people and one person eats for free. Set the time or something.
Above will help you start getting paying customers right away therefore the name ‘transactional’, because a transaction happens.
Attention:
- Now this will be the hybrid or cross between transactional such as billboard, online advertising, fb posts etc.
- It is more relevant for big brands not small or new shops.
As a basic rule, Most people will buy from you for any of the below reasons:
- Taste (majority business)
- Convenience (easy to order and fast delivery)
- Cheap (your food costs less)
- Unique
- Ambience/indoor/outdoor etc (dine-in)
Hope it helps or contact me for more.
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