How much budget is enough for SEO? If you are asking yourself this question, then you’ve come to the right place.
Throughout my career, I’ve planned budgets for all size and type of SEO campaigns.
Few things to acknowledge before you begin SEO journey:
- SEO results are unpredictable
- SEO results are slow
I will answer different questions around allocating budgets for SEO and at the end you will get a clear understanding and will be able to divide budgets wisely.
Note, I didn’t mention any dollar value but used percentages in my suggestion as I don’t know what’s your overall budget and niche therefore I can’t accurately advise on total $ value of your budget.
Which niche/categories need more SEO budget?
If you:
- Have lot of content
- Have lot of website pages
- Are looking for long-term impact instead of short one
- Have eCommerce
- Have retail catalogue
- Have long list of services and products
- Most audience uses internet to make decisions
How much SEO budget should I allocate overall?
- 25% to 35% if you follow the criteria define above.
How much SEO budget should I allocate for ecommerce?
- If you have more than 100 ecommerce products on own store like shopify, magento, woocommerce etc then I’ll highly suggest you to keep it on 35% or above. If you are already ranking for competitive keywords then you may spend less if you think it’ll be enough to sustain your position.
- Invest in technical SEO, content creation and Google merchant centre.
How much SEO budget should I allocate for SaaS?
- If your market is saturated you should spend above 25%.
- If your market is not saturated or competition is non-existent you can keep it under 20%.
- Invest in technical SEO, knowledge base and content creation.
How much SEO budget should I allocate for b2b?
- If your market is saturated you should spend above 35%.
- If your market is not saturated or competition is non-existent then it should be under 25%.
- Invest in BANT SEO.
I can really write more and make this article 2000 words but I think that you contacting me will be more fruitful as you will get my advise directly. Just schedule a call with me. Don’t worry, it’s free.
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