AIDA SEO for Restaurant
You would know the AIDA already (Attention, Interest, Desire, Action). Let me show you how to use this framework for restaurant SEO:
If you don’t know what is AIDA, then, to put it simply, it’s a way to get more customers.
I will take you through each A I D and A.
Let’s first talk about “Attention”
Attention: Grab the attention of your potential customers who are searching for restaurants in your area or about your menu or something that you offer and then try to differentiate yourself from competitors that why you should be customers’ first choice.
- Keywords:
Use keywords in your website title, headings, content, meta descriptions, even image tags to appear higher in search engine results for relevant searches. - Images/Videos:
Use high-quality, mouth-watering images of your food and restaurant to grab the attention of potential customers. - What if I don’t have a website? If you don’t have a website you will be using some other platform, even though not a lot of flexibility but almost everyone offers option to change name, headings, content, offers etc so use that space wisely such as online restaurant directory, pinterest, tumblr, web directory, business directory, Google My Business, Bing Local and so on. Just don’t compromise your brand name for SEO. Yes, you can use keywords to expand but not to over write your brand.If your brand is called ‘Pizza Crisp’ then don’t rename it to your keywords + location like ‘Cheap Pizza South London’, instead you can use your brand around keywords more effectively that doesn’t require you to change the brand name. An example is “Pizza Crisp – Best in South London”. You see, with this example, I used both the brand name as well as your keywords that includes search query and location.
Interest: Let’s talk about interest and how to keep and maximize it.
Once you’ve grabbed their attention, generate their interest in your restaurant and what you have to offer and why you are the best choice for their supper or dinner.
- Showcase your unique selling points (USP), such as your menu, atmosphere, deals or near-by location or even spacious parking and serenity.
- Use reviews and testimonials from happy customers to build trust and credibility. You can display it on your website, food platforms, Facebook page, twitter etc. Even a screenshot is helpful.
- Make sure to use Google My Business and Bing Local, because that’s the first thing people see when they search through Google or Bing search.
- Share information about your restaurant, such as its history, story, or team, to help customers feel connected to your brand. Pick from Give a feeling (perception) of prestige, fun, or sophistication; whatever your brand represents.
Let’s talk about ‘Desire’.
Desire: Create a desire in potential customers to visit your restaurant, and experience it for themselves or place a takeaway or delivery order with you.
- Use persuasive or action oriented language to highlight the benefits of visiting your restaurant, such as delicious food, excellent service, or a memorable experience or ordering through delivery app.
- Use social proof, such as awards, ratings, or certifications, to demonstrate your restaurant’s quality and value.
- Offer promotions, deals, discounts or specials to encourage customers to take action and book a reservation.
Now, the last ‘Action’
Action: It means to get them to do buy, order or do a transaction.
Encourage potential customers to take action and book a reservation at your restaurant or place an order.
- Include clear calls-to-action on your website and social media channels, such as “Book Now”, “Make a Reservation”, “Order Now”, “Fast Delivery, Order Now”. Think about the quick and interesting CTAs (Call to actions).
- Make it easy for customers to find your contact information, location, and hours of operation.
- Offer online booking options or provide a phone number for customers to call and make a reservation.
By using the AIDA framework for restaurant SEO, you can attract more potential customers, engage them with your brand, and ultimately drive more bookings and reservations.
Reasons Why I should hire a restaurant marketing agency?
There can be multiple reasons for both hiring and not hiring a restaurant marketing agency.
I will try to give reasons for both hiring or not.
Some scenarios you might not even need to hire an agency, while in other you have to.
For Hiring:
Reason#1.
You don’t have all the expertise so you need someone dedicated.
Reason#2.
You need consistent flow of customers and want to grow your brand like opening multiple branches, increase in restaurant size etc.
Reason#3.
Someone to manage social media, take photographs/videos every now and then post it with your style and theme.
Now, when you marketing agency, it also takes care of many areas like designing, videos, photography, website maintenance and updates, etc. Make sure you get scope of work sorted.
For not hiring:
Now, the answer to why you don’t need restaurant marketing agency.
Reason#1.
Very small business like 1 person or a stall.
Reason#2.
You have enough time to do basic marketing yourself.
Reason#3.
You have great taste that drives returning customers.
Reason#4.
Don’t want to grow too big too fast.
Reason#5. Lack of funds.
Hope it helps.
What questions should I ask a restaurant marketing agency?
If you want to hire a restaurant marketing agency, then following this list will help you hiring the right person/team for the job.
First give them all necessary information, including:
- Your menu with prices
- Your specialty (some dishes, ambience etc)
- Your audience (all, high paying customers, students, families)
- Your goals (e.g. total daily customers, your future plans)
- Your branches (1 or many, or side business)
Then ask following questions:
- What are your expertise? E.g. is it only social media, SEO, online advertising, offline advertising.
- What’s your restaurant or other marketing portfolio?
- How many customers can you get for x monthly budget?
- What is your creative strategy no one is using.
- Can you share basic marketing strategy (pointers) before you hire them? (Many companies won’t provide full plan but usually enough to make you sign on that line and hire them)
- What’s the monthly budget you will need other than consultancy fees e.g. advertising etc costs.
- Are you experienced with YouTube or influencer marketing?
- What are the KPIs and performance metrics you will look at to measure the performance.
- Can you give a minimum timeline to measure success?
- What do you need from me? E.g. fb access, menu, logo, branding kit etc
Basically these questions are enough to measure the outcome and it will also take discussion to other important matters to finalize the details before you hire them.
How to increase your SEO traffic in just 30 days?
Are you trying to increase your website traffic through SEO in next 30 days?
Let me give you instructions.
I’ll try to make it short for you.
Day#1. Keyword research. Competitor research. Breakdown keywords in primary, secondary and longtail in excel or spreadsheet.
Day#2. After you have got the keyword priority list in primary, secondary and longtail keywords then start preparing the content and complete it.
Day#3. Implement Google Search console (GSC), Bing webmaster, Google My Business, Bing Places, Google Analytics (GA4), Google Tag Manager.
Day#4. Implement content on your website keeping in view TF-IDF this includes key content pages, articles, FAQs etc.
Day#5. Perform onpage SEO e.g. title, meta description, search snippets, XML sitemap, header, footer, no follow outgoing links where required, check no broken links, check canonization, check SSL.
Day#6. Check website speed, check mobile compatibility, enable AMP (Accelerated Mobile Pages).
Day#7. Submit to 200 free web directories, preferably with dofollow outgoing link
Day#8. Sign up on community forums preferably with dofollow links and create posts about how you help your clients. Anything that your potential clients are searching about as a hook to land on your website and find on the search engin
Day#9. Create accounts on website like SlideShare, and post presentation from your industry or by your company as a hoo
Day#10. Create accounts on infographic websites and post infographics, make sure your profile and infographic contains your websit
Day#11. Start posting on reddit. Make sure your profile contains your websit
Day#12. Post on Facebook groups with your website in the post or your profile. Think about a small hook or something free to drive to your website.
Day#13. Create accounts on free article websites and write articles.
Day#14. Post articles on free article website
Day#15. Contact premium article websites or blogs and ask them to collaborate on articles id they can post your content with your websit
Day#16. Submit or post to premium article websites and blo
Day#17. Start commenting with helpful natural comments with hook to your website or profil
Day#18. Repeat day17 on websites like YouTube, Reddit, community forums et
Day#19. Create mobile presentation and submit it to LinkedIn SlideShare and other website
Day#20. Create a Twitter thread with hook to your website.
Day#21. Create small training program and submit to your website or other websites with hook on profile or description.
Day#22. Sign up on websites like g2, capterra, clutch etc.
Day#23. Post your company profile on websites you signed up on day 22.
Day#24. Post video on your YouTube and vimeo with website in the description.
Day#25. Post on reddit and Twitter thread post
Day#26. Do commenting on all major websites. Leave helpful comments with the hook.
Day#27. Write a PDF guide.
Day#28. Post PDF of on all major PDF websites
Day#29. Create community forum accounts with your relevancy like stack overflow for developer and whatever is relevant to your business.
Day#30. Post on websites you signed up on day 29.
Defined above is a holistic SEO strategy to utilize overall web to drive traffic to your website via direct search results, indirect search results and on platform traffic.
Hope it helps.
I am available if you need more guidance.
What are some catchy marketing strategies for a restaurant?
Do you have a restaurant and thinking about what are some catchy marketing strategies for a restaurant?
There are 2 ways to look at it.
- Transactional
- Attention
Transactional is focused on buying customers right away.
And
Attention, if you want a long term impact.
Keep that in mind or you would know already that restaurant business runs on repeat customers.
Transaction (paying customers)
Now, for transactional there are strategies such as:
- Partnering with food delivery apps like Foodpanda or other
- Online ordering. Allowing people to place order through your website.
- Doing WhatsApp marketing with your deals that are hard to ignore. Make sure you have permission to send the messages.
- Dropping brochures
- Creative method: Offer something they can’t ignore. E.g. finish 10 burgers in 5 minutes without pay, if they can’t do it then they must pay. People always try these things.
- Creative method: create something so huge people have never seen before or don’t see everyday e.g. 50inch pizza
- Creative method: bring 10 people and one person eats for free. Set the time or something.
Above will help you start getting paying customers right away therefore the name ‘transactional’, because a transaction happens.
Attention:
- Now this will be the hybrid or cross between transactional such as billboard, online advertising, fb posts etc.
- It is more relevant for big brands not small or new shops.
As a basic rule, Most people will buy from you for any of the below reasons:
- Taste (majority business)
- Convenience (easy to order and fast delivery)
- Cheap (your food costs less)
- Unique
- Ambience/indoor/outdoor etc (dine-in)
Hope it helps or contact me for more.
