Curriculum
- 6 Sections
- 49 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Lectures33
- 1.1Understanding the Meta Ecosystem (Facebook, Instagram, WhatsApp)
- 1.2Why Meta Ads Matter in Real Estate
- 1.3Buyer Psychology & Digital Consumer Behavior
- 1.4Common Advertising Mistakes Agents Make
- 1.5Creating & Structuring Business Manager
- 1.6Setting Up Ad Accounts Correctly
- 1.7Meta Pixel & Conversion Tracking Basics
- 1.8Compliance & Real Estate Advertising Policies
- 1.9Understanding Real Estate Audiences
- 1.10Specialized Local vs International Buyer Targeting
- 1.11Specialized Interest-Based & Behavioral Targeting
- 1.12Specialized Lookalike Audiences for High-Quality Leads
- 1.13Retargeting
- 1.14Writing Ad Copies That Convert
- 1.15Attention Grabbing and Scroll-Stopping Visuals & Reels
- 1.16Video Ads for Listings & Developments
- 1.17Luxury Property Marketing Strategies
- 1.18Arabic & English Ad Creative Approaches
- 1.19Facebook Lead Forms Setup
- 1.20Instant Forms vs Landing Pages
- 1.21WhatsApp Lead Generation Campaigns
- 1.22Messenger Automation for Real Estate
- 1.23Lead Qualification Methods
- 1.24Launch Campaigns for Off-Plan Projects
- 1.25Investor-Focused Advertising Funnels
- 1.26Open House & Event Promotion Campaigns
- 1.27Multi-Country Campaign Scaling
- 1.28Setting Daily & Monthly Ad Budgets
- 1.29Understanding CPC, CPL & ROAS
- 1.30A/B Testing Ad Creatives
- 1.31Reduce Lead Costs
- 1.32Increase CTR
- 1.33Customized Reports Your Competitors Don’t Know About
- AI & Automation in Meta Advertising5
- Real Estate Landing Pages & Funnels3
- Luxury & Developer Marketing Strategies4
- Compliance & Ethical Advertising2
- Practical Workshops2
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