M. Abdullah Khan (psychmarketingwithAK)
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    • Specialized Google Ads Training Program for Real Estate

    Specialized Google Ads Training Program for Real Estate

    Curriculum

    • 14 Sections
    • 75 Lessons
    • 10 Weeks
    Expand all sectionsCollapse all sections
    • Module 1: Introduction to Google Ads for Real Estate
      5
      • 1.1
        Understanding the Google Advertising Ecosystem
      • 1.2
        Why Google Ads Work for Property Sales & Lead Generation
      • 1.3
        Search Intent & Buyer Behavior in Real Estate
      • 1.4
        Real Estate Marketing Funnels Explained
      • 1.5
        Common Mistakes in Property Advertising
    • Module 2: Setting Up a Professional Google Ads System
      6
      • 2.1
        Buyer Keywords vs Research Keywords
      • 2.2
        High-Intent Property Search Terms
      • 2.3
        Keywords for Off-Plan Projects
      • 2.4
        Luxury Property Search Strategies
      • 2.5
        Location-Based Keyword Targeting
      • 2.6
        Specialized Techniques for Precision Targeting
    • Module 3: Audience Targeting for Property Buyers & Investors
      6
      • 3.1
        Building High-Converting Search Campaigns
      • 3.2
        Writing Real Estate Ad Copy That Converts
      • 3.3
        Call Focused Ads
      • 3.4
        WhatsApp-Focused Campaign Strategies
      • 3.5
        Dynamic Search Ads for Property Portals
      • 3.6
        Ethical Competitor Campaign Targeting
    • Module 4: Lead Generation for Real Estate
      6
      • 4.1
        Investor Lead Campaigns
      • 4.2
        Capturing Buyer & Seller Leads
      • 4.3
        Lead Forms vs Landing Pages
      • 4.4
        CRM Integration for Property Leads
      • 4.5
        Automating Lead Routing & Follow-Ups
      • 4.6
        Improving Lead Quality & Reducing Spam
    • Module 5: Google Ads for Off-Plan Projects
      3
      • 5.1
        Marketing New Launch Developments
      • 5.2
        Launch Campaign Strategy
      • 5.3
        Demand Generation
    • Module 6: Local Real Estate Advertising
      6
      • 6.1
        Geo-Targeting High-Value Areas
      • 6.2
        Google Ads for Local Property Searches
      • 6.3
        Radius Targeting Around Communities
      • 6.4
        Google Maps & Local Campaigns
      • 6.5
        Campaigns for Real Estate Agencies
      • 6.6
        Hyperlocal Advertising Strategies
    • Module 7: Luxury Real Estate Advertising
      6
      • 7.1
        Marketing High-End Properties
      • 7.2
        High-Net-Worth Audience Targeting
      • 7.3
        Premium Ad Copy & Creative Strategy
      • 7.4
        International Luxury Buyer Campaigns
      • 7.5
        YouTube Ads for Luxury Listings
      • 7.6
        Luxury Brand Positioning with Google Ads
    • Module 8: Landing Pages for Property Campaigns
      6
      • 8.1
        Designing Real Estate Landing Pages
      • 8.2
        Property Inquiry Form Optimization
      • 8.3
        WhatsApp & Call Conversion Setup
      • 8.4
        Trust Elements That Increase Conversions
      • 8.5
        Mobile-First Funnel Design
      • 8.6
        Conversion Rate Optimization for Property Leads
    • Module 9: Display & Remarketing for Real Estate
      5
      • 9.1
        Google Display Ads for Listings
      • 9.2
        Remarketing Campaigns
      • 9.3
        Banner Strategies for Developers
      • 9.4
        Audience Segmentation for Remarketing
      • 9.5
        Multi-Touch Real Estate Funnels
    • Module 10: YouTube Ads for Property Marketing
      6
      • 10.1
        Video Ads for Property Listings
      • 10.2
        Community & Lifestyle Video Campaigns
      • 10.3
        YouTube Ads for Developers
      • 10.4
        Retargeting Video Viewers
      • 10.5
        Property Tour Advertising Strategies
      • 10.6
        Video Funnel Optimization
    • Module 11: Performance Max for Real Estate
      4
      • 11.1
        Setting Up Performance Max Campaigns
      • 11.2
        Scaling Property Campaigns
      • 11.3
        Budget Allocation Strategies
      • 11.4
        Performance Max for Developers & Agencies
    • Module 12: Conversion Tracking & Analytics
      5
      • 12.1
        Google Analytics
      • 12.2
        Google Tag Manager
      • 12.3
        Tracking Calls, Forms & WhatsApp Leads
      • 12.4
        Measuring Lead Quality
      • 12.5
        Real Estate KPI Reporting
    • Module 13: Budgeting & Campaign Optimization
      6
      • 13.1
        Smart Bidding Strategies
      • 13.2
        Budget Planning for Property Campaigns
      • 13.3
        Reducing Cost Per Lead
      • 13.4
        A/B Testing Ad Copy & Landing Pages
      • 13.5
        Scaling Winning Campaigns
      • 13.6
        Optimization Frameworks for Real Estate Ads
    • Practical Workshops
      5
      • 14.1
        Launch a Property Lead Generation Campaign
      • 14.2
        Create an Off-Plan Project Campaign
      • 14.3
        Build a Luxury Real Estate Funnel
      • 14.4
        Setup Conversion Tracking
      • 14.5
        Optimize a Live Real Estate Campaign
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    Specialized Techniques for Precision Targeting
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    M Abdullah Khan is a digital marketing trainer and consultant.

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