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Specialized Google Ads Training Program for Real Estate
Specialized Google Ads Training Program for Real Estate
Curriculum
14 Sections
75 Lessons
10 Weeks
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Module 1: Introduction to Google Ads for Real Estate
5
1.1
Understanding the Google Advertising Ecosystem
1.2
Why Google Ads Work for Property Sales & Lead Generation
1.3
Search Intent & Buyer Behavior in Real Estate
1.4
Real Estate Marketing Funnels Explained
1.5
Common Mistakes in Property Advertising
Module 2: Setting Up a Professional Google Ads System
6
2.1
Buyer Keywords vs Research Keywords
2.2
High-Intent Property Search Terms
2.3
Keywords for Off-Plan Projects
2.4
Luxury Property Search Strategies
2.5
Location-Based Keyword Targeting
2.6
Specialized Techniques for Precision Targeting
Module 3: Audience Targeting for Property Buyers & Investors
6
3.1
Building High-Converting Search Campaigns
3.2
Writing Real Estate Ad Copy That Converts
3.3
Call Focused Ads
3.4
WhatsApp-Focused Campaign Strategies
3.5
Dynamic Search Ads for Property Portals
3.6
Ethical Competitor Campaign Targeting
Module 4: Lead Generation for Real Estate
6
4.1
Investor Lead Campaigns
4.2
Capturing Buyer & Seller Leads
4.3
Lead Forms vs Landing Pages
4.4
CRM Integration for Property Leads
4.5
Automating Lead Routing & Follow-Ups
4.6
Improving Lead Quality & Reducing Spam
Module 5: Google Ads for Off-Plan Projects
3
5.1
Marketing New Launch Developments
5.2
Launch Campaign Strategy
5.3
Demand Generation
Module 6: Local Real Estate Advertising
6
6.1
Geo-Targeting High-Value Areas
6.2
Google Ads for Local Property Searches
6.3
Radius Targeting Around Communities
6.4
Google Maps & Local Campaigns
6.5
Campaigns for Real Estate Agencies
6.6
Hyperlocal Advertising Strategies
Module 7: Luxury Real Estate Advertising
6
7.1
Marketing High-End Properties
7.2
High-Net-Worth Audience Targeting
7.3
Premium Ad Copy & Creative Strategy
7.4
International Luxury Buyer Campaigns
7.5
YouTube Ads for Luxury Listings
7.6
Luxury Brand Positioning with Google Ads
Module 8: Landing Pages for Property Campaigns
6
8.1
Designing Real Estate Landing Pages
8.2
Property Inquiry Form Optimization
8.3
WhatsApp & Call Conversion Setup
8.4
Trust Elements That Increase Conversions
8.5
Mobile-First Funnel Design
8.6
Conversion Rate Optimization for Property Leads
Module 9: Display & Remarketing for Real Estate
5
9.1
Google Display Ads for Listings
9.2
Remarketing Campaigns
9.3
Banner Strategies for Developers
9.4
Audience Segmentation for Remarketing
9.5
Multi-Touch Real Estate Funnels
Module 10: YouTube Ads for Property Marketing
6
10.1
Video Ads for Property Listings
10.2
Community & Lifestyle Video Campaigns
10.3
YouTube Ads for Developers
10.4
Retargeting Video Viewers
10.5
Property Tour Advertising Strategies
10.6
Video Funnel Optimization
Module 11: Performance Max for Real Estate
4
11.1
Setting Up Performance Max Campaigns
11.2
Scaling Property Campaigns
11.3
Budget Allocation Strategies
11.4
Performance Max for Developers & Agencies
Module 12: Conversion Tracking & Analytics
5
12.1
Google Analytics
12.2
Google Tag Manager
12.3
Tracking Calls, Forms & WhatsApp Leads
12.4
Measuring Lead Quality
12.5
Real Estate KPI Reporting
Module 13: Budgeting & Campaign Optimization
6
13.1
Smart Bidding Strategies
13.2
Budget Planning for Property Campaigns
13.3
Reducing Cost Per Lead
13.4
A/B Testing Ad Copy & Landing Pages
13.5
Scaling Winning Campaigns
13.6
Optimization Frameworks for Real Estate Ads
Practical Workshops
5
14.1
Launch a Property Lead Generation Campaign
14.2
Create an Off-Plan Project Campaign
14.3
Build a Luxury Real Estate Funnel
14.4
Setup Conversion Tracking
14.5
Optimize a Live Real Estate Campaign
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